POW LAB is a brand founded in 2023 by passionate Hong Kong snowboarder with a strong love for snowboarding.
Whether it's the summer in the southern hemisphere or the winter in the northern hemisphere, we find ourselves immersed in snow almost year-round.
We are part-time snowboard/ski instructor. We aspire to promote this sport through teaching, sharing the joy on the snow with everyone.During our teaching experiences, we often encountered the issue of ill-fitting equipment among our students. Some struggled to find suitable gear, while others bought equipment without a clear understanding.
Even as instructors, we faced challenges in finding appropriate equipment at times. This was particularly evident when in Japan's powder snow and New Zealand's high mountains, where the ever-changing weather conditions taught us the significance of proper equipment for riding. Especially in harsh weather conditions, equipment not only influences performance but also affects our overall mood.
It was these realizations that inspired the inception of our brand.
At Pow Lab, our passion for snow is reflected in our commitment to conducting extensive research and testing to design the most suitable products for our users.
We leave no stone unturned in our pursuit of excellence, delving into every aspect of powder including teaching, riding skill, and gear to ensure that we are offering the best possible experience to our customers.
For us, the time spent on the snow is not just an activity, but a soul-enriching experience that brings us to life. We consider ourselves fortunate to be surrounded by snow and to ride every day, in everywhere, regardless of the conditions.
We are more than just a brand - we are a community of passionate snow enthusiasts who are committed to sharing our love of the sport with others.
We believe that everyone deserves to experience the thrill of riding on the snow, and we are dedicated to making that dream a reality for our customers.
Join us on this journey, and let us help you make your next powder adventure the best one yet.
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