Design Concept for the First Quarter of 2023

In our first quarter's design, POW LAB employs two different fonts in its typography, primarily to emphasize the "LAB" portion and make it stand out. While "POWDER" snow is ubiquitous, we aim to delve deeper into the realm of "POWDER" and integrate it into our products. Additionally, we've transformed the "A" in "LAB" into a triangle, cleverly embedding the letter "P" within it. This design symbolizes our continuous exploration and study of "POWDER," and this small triangle has become the season's iconic symbol.

We've chosen the triangle as our fundamental motif, artfully embedding a capital letter "P" within it. This "P" signifies "POWDER" while also representing POW LAB. In terms of visual aesthetics, our primary objective is to capture attention. We want our products to be instantly recognizable as POW LAB from a distance.

Starting from the small triangle, our design concept encompasses two main associations. Firstly, we aim to draw attention much like a parking lot, ensuring that customers focus on our products and experience our professionalism and quality. Secondly, we liken ourselves to novice drivers, just as it's our brand's inaugural year. We're newcomers, but we're eager to absorb experiences, progress alongside everyone, accumulate knowledge, and continually strive to provide more and better products. We look forward to exploring a unique skiing journey together in the world of snow, with POW LAB as your trusted companion.

Our slogan for this season is 'Light up your soul,' signifying how POW LAB ignites the passion within you. This slogan conveys our love for skiing and adventure, as well as our commitment to infuse energy and excitement into your skiing journey through our products. 

Let's explore the limitless possibilities of the skiing world together, with POW LAB as your reliable partner.